Customer advocacy & community engagement covers every stage of the customer journey, from awareness, to retention, to advocacy and beyond. In light of technological advancements and in this age of connectivity and social media, traditional promotional and engagement methods are no longer enough, and plenty of organizations have turned to gamification to engage and build advocates out of their customers.
In today’s climate, influence and authenticity is key. According to studies, 84% of Millennials say user- generated content – such as testimonials and reviews – have at least some influence on what they buy, and social influencers are just an example of one of the new ways to gain trust among customers.
Keith Ng, co-founder of Gametize, and Prapim Chutaprutikorn, head of Gametize’s Academy Program, will be illustrating how Gametize and other organizations have used gamification to build customer advocacy and community engagement strategies. Gametize is a gamification platform serving both MNCs and SMEs, with more than 300,000 users and 15 million completed challenges since 2012.
In this one-day Masterclass program, Keith Ng and Prapim Chutaprutikorn will explore how participants can build self-sustaining and thriving communities for their organizations and/or brand. This Masterclass will equip participants with knowledge on essential theories and use cases of gamification implemented by Gametize and other organizations. There will also be breakout activities and a demonstration of the Gametize Platform, so that participants can build and prototype their gamification strategy.
Lastly, with this Masterclass, participants will be able to earn the inaugural Gametize Certification (Level 1).
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