Talent selection has become highly competitive because the talent pool itself has experienced a change in direction. Candidates now have a bigger say in choosing their career paths and public opinion about a prospective employer holds a stronger sway in job acceptance offers.
Recruitment is no longer about passively waiting for candidates to walk through a company’s doors or for application letters to be sent through HR or the company email. Actively seeking out the talent where the talent thrives is every recruiter’s new agenda. Social media, online and offline communities, passion driven groups, and the “tribes” that are created by the employer brand are just a few of the more effective talent pool sources.
Being able to leverage an innovative marketing driven approach to recruitment supported by a strong understanding of industry analytics is what keeps a modern recruiter relevant and able to ride the new wave of talent selection.
In this learning session, your participants and your organization will be able to:
• Learn and be able to apply Digital Marketing principles in building an employer
brand that resonates with the target talent market
• Understand basic analytics approaches to be able to plan, develop, and track,
data driven talent selection strategies
• Leverage the power of social media and technology for cost effective job posting,
applicant processing, and candidate tracking
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